Samsung, Google or Apple – Next Top 2017 OLED Smartphones

Samsung, Google or Apple – Next Top 2017 OLED Smartphones

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Apple’s new iPhone 7 is not receiving as much enthusiasm as Apple expected it to have and the reason behind that is because they are still using LED displays, while on the other hand their competitors have already moved on to the better OLED display. If Apple doesn’t implement the new OLED display in their upcoming iPhone 8, Apple fans will certainly be upset and iPhone sales will drop.

Even the Japan president of Sharp stated that Apple needs to up their game in order to keep their iPhones selling. This is quite interesting to hear since Sharp is the company responsible for manufacturing Apple’s displays. Sharp president Tai Jeng-wu confirmed that Apple has to equip their iPhone 8 with an OLED display because they don’t have any other choice.

Everybody knows that Apple’s top competitor is Samsung, and Samsung has been using OLED technology for a few years already. Even Google and Huawei are using OLED displays for their flagship phones. Considering that Samsung’s Galaxy S7, Google’s Pixel and Huawei’s P9 Plus already have OLED displays, we have to question ourselves why is Apple still using LCD displays.

Reports are showing that Apple is already working on creating a completely new iPhone design by removing the bezels from the display in order to give the device a better screen to body ratio. Rumors are also pointing out the fact that the new iPhone will have its home button integrated straight into the display.

Another reason for Apple to introduce a new iPhone to the market is because next year they are celebrating ten years since Steve Jobs launched the first iPhone. Tech experts are speculating that Apple might include a new OLED display that has curved edges and also that the back of the smartphone will be made from glass as well. Other reports are showing that Apple is testing out charging pads, and if they implement them in the iPhone bundle this will make iPhone 8 the first completely wireless smartphone.

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6 COMMENTS

  1. As much as tech writers worry about OLED or LCD, consumers just see a screen. Apple’s displays are the most accurate and the gaudy over saturation of cheap OLEDs are still inferior. High quality OLEDs approach Apple but offer no real advantage. The energy savings are eaten up by Android’s over consumption. So, no, Apple still lacks a compelling reason to switch, and will only switch when there truly is an advantage.

  2. “As much as tech writers worry about OLED or LCD, consumers just see a screen” and yet you go on to explain why OLED are still inferior ..

    i have the S7 Edge and my other friend has an iPhone 7 … and he even admitted the screen on my phone made his look old … truth be told, Super OLED are the best …

  3. Don’t discount the magic of advertising and marketing. When Phil Schiller gets on that stage, he needs to give Apple customers very simple reasons to walk into the store. One of those reasons is “New Magical Display” because “Thinnovation” has run its course.

    Last year’s model used the marketing tagline of “The only thing that’s changed is everything” but everything didn’t change.

    Remember- the goal of Apple is marketing. Apple will touch up the exterior so people know you have the old version.

    The goal of marketing is to sell the Sizzle, not the Steak; and I believe that is truly a reason to introduce Super OLED because Samsung hasn’t marketed it enough.

  4. After reading the in depth review of the IPhone 7 display included as an attachment I have to wonder where the crisis is? Oled has certain advantages ie flexibility, thinness, power consumption among others but where is the balance in the article about some of the very real problems posed with this display tech? Almost all OLED displays on the market are way over saturated, have serious problems with burn in and blue loss. These are not minor problems and deserve to be reviewed in any serious discussion of display technology

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