Infusionsoft vs. Hubspot – Best CRM Platforms for Companies

There are a handful of different CRMs and marketing platforms available right now, for companies of every size to organize their contacts and leads, expand sales capabilities including sales and marketing processes automation, manage their online storefront, and integrate their essential business applications. Companies have unique needs and requirements and there is no software tool out there that can be a perfect fit for each scenario. However, some get really close to accomplishing these goals.

In this article, we covered two highly-regarded platforms namely Infusionsoft and HubSpot and their differences in terms of features and costs. For a balanced comparison, we considered the features included in the HubSpot Sales Pro plan and Infusionsoft Complete plan respectively.

  1. Features

While it is true both Infusionsoft and HubSpot are described as all-in-one marketing software and are similar in some ways as both are powerful marketing solutions and CRMs, each tool is significantly different in the features they provide to the customers.

  • Focus point

The main difference between them is the focus point as HubSpot puts emphasis on perfecting your inbound marketing while Infusionsoft focuses more on a small but productive CRM activity with superior configuration capabilities to those that HubSpot provides.

  • Integrations

Both HubSpot and Infusionsoft support integration with third-party business systems and applications (email service providers, e-commerce tools and social networks) API and comprehensive developer documentation

HubSpot integrates with numerous CMSs (content management software) such as: Zendesk, LiveChat, Snapengage etc.

Infusionsoft has a marketplace with over 500 integrations as well as API for easier integrations for non-supported tools. It integrates with the following business systems:  WordPress Drupal, HappyFox, Mavenlink, 3CLogic, Direct Mail Manager and many more.

  • Highlights

Infusionsoft vs HubSpot: Marketing automation

Both apps provide a considerable amount of features for easy design, customization and performance analysis.

Infusionsoft has a drag-and-drop visual campaign builder that offers full-featured automated drip campaigns. Infusionsoft provides tagging and tag categorizing feature to segment contacts and leads. Your contacts and prospects get emails based on certain behaviors and preferences called tags, such as: clicking a link and buying a product. Infusionsoft’s email marketing automation functionality help small businesses collaborate with audiences and develop strong relationships with customers.

As previously mentioned, HubSpot sort of marked the start of inbound marketing which includes content marketing website and email design etc. The marketing automation builder it is not as intuitive as Infusionsoft’s campaign builder and utilizes if/then logic to create workflows. HubSpot helps you generate landing pages, calls to actions, blog and social media posts, set goals and timelines.

The HubSpot Marketing Pro plan also enables content based on segmentation data. In addition it also gives you the ability to track your marketing assets’ performances by persona.

Infusionsoft vs HubSpot: Sales automation

Infusionsoft has a built-in sales automation feature that allows you to automate a number of sale activities such as: to send your prospects personalized quotes automatically and manage your pipeline. The Complete plan simplifies sales management, inventory and analytics throughout customer cycles by providing ample online sales tools such as: page templates, shopping carts, fulfill orders.

HubSpot offers visual drag-and-drop sales pipelines, close integration with CRM and sales. HubSpot’s Marketing Pro and Sales Pro enable constant feedback from sales to marketing because users can initiate smoother workflows based on based on lifecycle stage or lead score.


While Infusionsoft’s price is based solely on number of contacts in the user’s database, HubSpot’s pricing tiers are based on a combination of number of contacts, functionality and site visits. Infusionsoft has five subscription plans available and doesn’t include an onboarding fee for any plans. HubSpot offers five price tiers in total (three paid Marketing Plans and one paid Sales plan) and the onboarding fee starts at $200 with a $600 onboarding fee for the Basic plan and reaches $5,000 for its top tier Enterprise plan.

Even though it has a lower starting price than Infusionsoft, the costs become considerably higher as you add more contacts. Both platforms’ subscriptions are annual contracts billed monthly.  HubSpot users will see their monthly pricing automatically increase as the number of contacts exceeds the Marketing subscription tier limit.


Both HubSpot and Infusionsoft are very popular tools that offer powerful marketing and sales solutions that could do wonders for your business. Both platforms are conducted by motivated, professional teams of individuals who are committed to helping practitioners grow. However, in some areas one solution works better than the other.

Although HubSpot is known for analytics, customization and optimization, Infusionsoft may have more to offer when it comes to marketing and CRM activity automation. As a great combination of sales and marketing tools, Infusionsoft is a robust platform with a visual campaign builder that helps SMBs and entrepreneurs save time and simplify operations.

As for sales automation, Infusionsoft Complete provides better e-commerce capabilities out of the box, in-depth custom reporting, and more functional integrations than the united plans of HubSpot Marketing Pro and Sales Pro at a more convenient price.

In the end, it is all about a company’s size, specific needs, capital and goals. Infusionsoft offers enough features, lower prices and better integrations than HubSpot which makes it a great prospect for SMBs. On the other hand, if you need inbound marketing with blog content and customizable landing pages etc. HubSpot is a viable solution for you.

Slack vs. Google Hangouts – The Best Business Tool

Over 30% of employees are not satisfied with the way their organizations collaborate. Studies have shown that using email as a primary method for collaboration is not productive due to overload and interruptions that usually occur which can affect the workflow.

Reasons to replace email with collaboration software for your business

If you want to get the most out of collaboration, you need to consider the reasons for which you might want to replace the regular way of communication with collaboration software. Using such a tool saves time, strengthens relationships between employees improves management and increases productivity and overall performance.  

First, let’s look at what Slack and Google Hangouts have to offer individually and then discover what these two apps have in common.

What are Google Hangouts and Slack?              

Before comparing these two apps, you need to know what these apps are intended for by acknowledging their fundamental differences.

Slack is designed to be a combination between a social media website and a chat-room. You can access it in a browser or in a mobile app. It is intended to be a social communications platform for internal groups within a company.

Hangouts, on the other hand, it is not a standalone app because it integrated with the rest of the Google Apps for Business suite used by businesses for communication, writing docs etc.

Finding the right collaboration software – Slack vs Google Hangouts

When it comes to collaboration tools, more than 50% of employees claim that selecting a tool that suits their business is a challenge because these apps are either quite difficult to use or don’t include necessary features. When looking for the right collaboration software, you need to pay attention to the following features: audio and video calls, chat and messaging capabilities, price and file sharing & storage capacity. Both Slack and Google Hangouts deliver these key features, albeit in slightly different ways.

Features: audio & video calling


Slack’s free version allows you to voice/video call only one person (group calls are not available). It includes a “Do Not Disturb” feature which allows you to mute notifications during calls.

If you opt for a paid plan, you can have access to group calls because these plans allow up to 15 people to join the chat simultaneously for companies using Windows, Mac and Linux. You can also share screens with your colleagues.

Slack is also compatible with third-party video apps, like Google Hangouts, Skype, Zoom which must get installed first so that they a Slack user can call them.

Google Hangouts

In Google Hangouts, voice calls between users of the Hangout platform are free of charge. Google Hangouts offers the ability to have audio and video chats using your PC, smartphone or mobile app (additional charges might apply depending on the region).

This app allows up to 10 members to join a video chat for free. You can still participate in a video call even if you don’t have a Google account set up by clicking on the shared link.

Features: chat and text messaging


Slack allows you to send real-time messages to one person or a group of up to 9 users. Slack provides support for both Google and Apple emojis to react to messages and allows you to tag a specific colleague using the @ function.

Slack allows for a wide range of integrations, and this enables you to send direct SMS messages from this platform to non-Slack users by integrating it with tools such as Zapier SMS tool.

Google Hangouts

You can integrate Google Hangouts with your SMS inbox to have access to everything in one place. You can also integrate it with your G suite apps. Unlike Slack, Google Hangouts offers direct video chat for individuals and a group of up to 150 members but it still does not provide chat rooms or forums. Hangouts also allows sending and receiving SMS using Google Voice account available only in US.

Features: price and file sharing and storage


Slack offers three SMB pricing packages (Free, Standard and Plus) and one enterprise grid. The Free pricing plan includes: only one-on-one voice and video calls, searchable message archives, 10 third-party service integrations and 5GB of storage/team. For the other two plans there are unlimited features, 10 GB of file storage/member for the Standard plan and and 20GB/team member for the Plus package which cost $6.67/user/month and $12.50/user/month respectively.

Slack has a build-in internal and external sharing option which allows you to drag and drop PDFs, JPEG, videos, etc. from desktop or cloud. Shared files have starring options for marking important files and comment sections for leaving feedbacks.

Google Hangouts

Google Hangouts offers two SMB and enterprise pricing plan levels: Basic package for $5/user / month, Business package for $10/user/month and the Enterprise plan for $25/user/month. The software provides a 30-days trial with a money back guarantee.

In terms of file sharing and cloud storage, users can share image files directly but sharing Word, Excel, and other file types requires using Google Drive. Drive provides a free version with 15 GB of online storage which gives you advanced admin control functionality. Google’s app suite provides 30GB of online storage for file syncing and sharing in Google Drive with its Basic pricing plan and unlimited storage space (or 1TB/user if fewer than 5 users) in Google Drive with the Business and Enterprise plans.


Even though both are messaging apps, they serve predominantly different use cases. Google Hangouts is a communication tool that although it can be used for multiple people, it focuses more on 1:1 chat because you need to either send an email or add people into the same chat window. Slack on the other hand is mainly a group collaboration and productivity tool which includes individual chat as well.

Both services allow easy and comprehensive message and emails search options. As for file sharing, Slack lets you drag and drop or add a file into chat while Hangouts allows you to attach only images in chat because for sharing other file types it requires sending a Google Drive link to the file and storage.

Both offer integrations with third-party app but the biggest benefit of Hangout is its ability to connect with Google services you are familiar with.

Best WooCommerce Plugins and Their Benefits for Your E-commerce Business

By taking into account three key aspects of your online business such as: payment gateways, customer experience and shipping, we chose three popular plugins that provide real help in powering up your online store.

1. YITH WooCommerce Compare

YITH’s WooCommerce Compare is an extension of WooCommerce plugin which allows customers to compare among some products from a single table on your online store. There the user can analyse them by checking out the differences without having to examine each product page in particular. This plugin includes features for both the free version and the Premium version such as: customizing the compare table with your style, by editing specific templates, selecting the product fields to add in the comparison table and others available for the premium version: Compare button for item pages and comparison widget.

Pricing: The YITH WooCommerce Compare plugin is free but there is also a premium version available which many additional functionalities. A premium single site license costs $59.00, premium licenses for up to 6 sites cost $99.00 and $149.00 for up to 30 sites.

Benefits of YITH WooCommerce Compare:

By allowing an efficient and easy comparison of different products, visiting multiple product pages will no longer be necessary which in turn speeds up the purchase process and ensures customer satisfaction. Using such a tool can also provide you with precious information regarding customer purchase behavior and demands.

  1. Booster for WooCommerce plugin

Booster is a WooCommerce plugin providing over 80 features to help you enhance the functionalities of your e-commerce store. Booster divided this massive catalog of features into 8 different categories such as:

  1. Prices & Currencies: add multiple currencies, bulk convert prices and automated currency exchanges, change formats by country etc.
  2. Cart & Checkout: adjust checkout fields and customize your cart, page info etc.
  3. Payment Gateways: add multiple custom payment gateways, enable extra fees and discounts for gateways., lock currencies to specific gateways and so on.
  4. Products: add booking products option and crowdfunding, change product cost by time, customize product listings, product images and info, generate SKUs automatically and many more.
  5. Button & Price Labels: change text for  Add to Cart button by product type.
  6. Shipping & Orders: offer order and shipping support, change address format, set up multiple shipping methods.
  7. PDF Invoicing & Packing Slips: add PDF invoicing functionality.
  8. Emails & Misc. add custom emails

Pricing: The Booster WooCommerce plugin is free but not all functionality is enabled in the free version so if you want to have access to all the features then you can purchase Booster Plus starting from $19.99.

Booster for WooCommerce benefits:

Booster for WooCommerce is a jam-packed plugin full of helpful features that can turn your WooCommerce site into a modern looking and technically advanced site. While you can find other stand-alone plugins to offer similar features, Booster has the advantage of having everything packed into one user-friendly interface, thus making your store reliable which in turn is able to effortlessly and automatically boost up your sales and ensure potential customer loyalty. While you might not need all the features in the beginning, your e-commerce store might require additional help along the way and this supercharged toolkit can definitely deliver.

3. WooCommerce Advanced Free Shipping

The WooCommerce Advanced Free allows you to personalize the shipping rates based on your own predefined settings, thus offering you complete flexibility when it comes to the shipping costs. shipping records creation, advanced free shipping conditions setup etc.

Pricing: The plugin is free to download and the premium version for a single end product is $17.00.

Benefits of WooCommerce Advanced Free Shipping

This plugin has two major advantages: it protects your margins because you have total control over the shipping costs and it increases your sales because it offers free shipping which is extremely popular with consumers.

Plugin selection tips:

Before selecting a plugin to support your e-commerce store, here are some advices you should take:  First you need to do your research and by that we mean you should understand what each feature does and which is a ‘must-have’ for you store, read user reviews and pay attention to the business to see if the plugin keeps customers coming and if it is up-to-date and ready to provide help whenever it’s necessary. You should check out the compatibility between plugins and the email marketing platforms and also don’t forget to keep an eye on the pricing plans of these tools.

Microsoft Office 365 vs Zoho Docs vs Google’s Suite Apps – Best Productivity App for Small Businesses?

When it comes to the size of a company, whether you’re a startup, a freelancer, a SMB or a large enterprise, finding a suitable productivity and collaboration tool can be challenging. There are now a lot of effective and clever cloud-based tools out there that can be specifically used across smartphones anywhere, at any time. These products help companies save time and money on software and support costs as well as increase work efficiency.

In this article, we present a comparison of the three frontrunners on the market right now in terms of productivity and collaboration functionalities: Google’s G Suite Business, Microsoft Office 365 for Business, and Zoho Docs. When we established this analysis, we looked at the following comparison terms: the target customers, pricing plans, features and usability.


  • G Suite

G suite is a good choice for both SMEs and larger companies due to its two main pricing plans (including the enterprise options) but it work better for smaller businesses though because large enterprises tend to rely on Microsoft at least in some departments which can cause integration issues and other customization inconveniences.

  • Office 365

This Microsoft suite of apps provides a variety of features and a wide range of price offerings and payment modules as well as two versions of software: on-premise and in the cloud which makes it an interesting proposition for many businesses. Even though this software is suitable for businesses of all sizes and from all industries, larger companies seem more likely to use it.

  • Zoho Docs

Zoho Docs is free for up to 25 users and was inspired by small businesses, which makes it attractive to this type of consumers including: freelancers and startups.


All these productivity tools offer free version for home users but if you have a business and you want extra features that are suited for small businesses or enterprises then you have to purchase monthly or annual subscriptions.

  • Google App Suite

G Suite offers two plans: the Basic plan (formerly known as Google Apps for Work) costs $5 user/month, and the Business plan (Google Apps Unlimited) which for $10 user/month. In addition you can add/remove users anytime. Enterprise plans are available on request. You can check out the 14-days trial version, although it requires a cred card.

  • Office 365

Microsoft offers a complex pricing scheme for both SMBs and large enterprises: the standard Office 365 Business plan which costs either $8.25 user/month (annual commitment) or $10 user/month (monthly payment). There’s another plan called Office 365 Business Essentials which costs $5 user/month if paid annually or $6 user/month (monthly commitment) and it is available for small businesses. Office 365 Business provides a 30-day free trial and does not require a credit card to sign up. However, users have complained about the license and set up process which often requires professional help.

  • Zoho Docs

Zoho Docs is the most affordable one and provides a free plan for teams of up to 25 users and limited features. There are two plans available: the Standard plan which increases to €5 /$5 user/month and the Premium plan which costs €8/$8 user/month. Zoho Docs also offers a 15 day free trial and there is no credit card necessary.


At first glance, all products offer similar features (Zoho to a lesser extent) but if you take a careful look, some are better than others in some aspects:

  • G Suite

Google Apps contains Gmail, Google Calendar, and Google Docs, Google Sites are the core of the suite. Besides the core features, the others include: SPAM filter, Gmail smart reply, Uptime Guarantee, eDiscovery etc.  You can get 30GB of storage if you buy the Basic plan. Google provides well-developed apps for its Android platform, for iOS (without its Contacts app and Cloud Search) and other desktop systems.

  • Office 365

Microsoft Office 365 is enjoying the biggest name brand recognition and is actually the Microsoft Office app suite in cloud-based version. Among its core features, there are: email, document creation/editing, contacts, calendars, IM, online meetings, video chat and simple website design. Microsoft offers monthly updated to its cloud-based products such as: To-Do task management app, add-ons for Outlook, email tracking with Boomerang etc. The software works either through a browser or using an Android, iOS or Windows Phone device.

  • Zoho Docs

All versions include the Zoho Office Suite, which is comprised of Zoho Writer, Zoho Sheets, and Zoho Show. Zoho Docs doesn’t provide as many features as the other two products but it offers an affordable price and a user-friendly interface. It includes the following core features: calendar, contacts, email, interoperability with Microsoft Office, Google integration, etc. Other features include: access stats, group sharing, file ownership transfer and so on.

In terms of storage, Zoho Doc’s free plan does not provide enough space (only 1GB) for small business, thus you might want to invest in an upgrade. It is available on iOS and Android and desktop operating systems and can support Linux as well.

G Suite vs Office 365 vs Zoho Docs: summary

According to our analysis of G Site vs Office 365 vs Zoho Docs, the cloud-based apps offer you access to your data and documents anywhere, 24/7.

Office 365 as compared to the other two, it is updated more frequently, provides more features but due to its rather difficult license purchasing and set up processes, it is not as convenient as the G suite and Zoho Docs.

G suite has more streamlined licensing, it offers free versions and a raft of web-based apps which are extremely useful for SMB.

Zoho isn’t the most fully features out of this lot but it but it offers a free pricing plan which makes it an attractive prospect for freelancers and businesses on a budget. Its rich ecosystem is also a bonus.

Best Help Desk Software To Ensure Customer Satisfaction

First of all what is a Helpdesk app exactly?

Helpdesk app is all about brand reputation because it acts like a defense mechanism against negative customer experience. It empowers agents and customer service reps to quickly and effectively respond to various customer issues, thus ensuring positive feedbacks which results in a good reputation. There is a growing plethora of help desk solutions available, some are more suitable for SMBs, others are better suited for larger businesses and some are more suited for internal IT organizations.

Therefore, choosing a help desk platform for your company is quite a difficult task but don’t worry because we’ve got you covered. We put together a list of 5 popular help desk software in 2018 to help you find the one you need:

  1. HappyFox

HappyFox is a practical helpdesk platform intended for  SMBs, larger enterprises and public administrations regardless of industry and can be used by most departments in an organization, especially by internal IT departments. HappyFox offers an intuitive interface that helps you focus on incoming requests and multi-channel ticketing systems. It also provides in depth-reporting and analysis with amazing visual representation, powerful automation tools and SLA Management, just to name a few.

Pricing: if you are interested in trying it out first, HappyFox lets you schedule a one-on-one demo. There are 3 pricing plans available: Mighty, Fantastic and Enterprise packs that come with SSL security, unlimited tickets, build-in knowledge base, multilingual support, rich text formatting in tickets and mobile apps. All of these plans require a minimum of 3 users.

  1. LiveAgent

LiveAgent is a feature-rich customer support platform that collects customer feedback and turns it into a support ticket. These tickets come from multiple channels (emails, live chats, tweets, FB messages). After collecting communication LiveAgent will process it and route it to the right support agent at the right time at central location. LiveAgent has in-build LiveChat system which offers more flexibility. Some of the features of this helpdesk software are: hybrid tickets, automatic tickets distribution, analytics, help center, gamification, service-level agreement (SLA) and so many more.

Pricing: It offers a free trial with no credit card required and 2 pricing models: subscription plans and a self hosted downloadable license (includes a one-time fee, 30-day money back guarantee and all channels support) for $11.950 for 20 agents. There are 3 subscription plans available priced per agent: Ticket plan for $12/agent/month, Ticket + Chat which costs $29/agent/month and All-inclusive priced at $59/agent/month .

  1. Freshdesk

Freshdesk is a simple yet robust helpdesk platform specially designed for SMBs and startups. It makes ticket creation and management simple because it has an user-friendly interface that allows even those less tech-savvy employees to navigate with ease. Freshdesk’s features include: integrated game mechanics, customer satisfaction survery, community forums etc. The advanced reports enable users to know if a ticket is assigned to another agent and to track tickets of interest. It has configuration and customization abbilities which allow you to access a gallery of themes, to automate workflow and manage escalations.

Pricing: There is a free trial available that doesn’t require using a credit card. It has 5 differentplans and is priced monthly per support agent . The plans are: Sprout, Blossom ($19/agent/month), Garden($35/agent/month), Estate ($49 per agent/month) and Forest ($89 per agent/month).

  1. Zendesk

Zendesk is one of the leading virtual helpdesk software apps on the market today and it suits growing businesses that are willing to pay extra money but is a solution available for a wide range of businesses. Some of this helpdesk software’s perks are: it has a flexible and easy deployment method, offers multi-channel support and advanced email features, supports more than 100 out-of-the-box ingregations with third-party apps and enables self-service support through public and private forums. In addition, you can use Zendesk for reporting and analytic purposes, exporting tickets to CSV and for its trigger system that helps you save time and automate your business.

Pricing: Zendesk is available in 5 SMB and enterprise subscription plans: Essential plan ($5/agent/month), Team pricing plan for $19/agent/month, Professional plan ($49/agent/month), Enterprise ($99/agent/month) and Elite ( $199/agent/month). Each and every plan has its own set of features and is billed annually. If you want to try it out first, the free trial starts at Professional.

  1. TeamSupport

TeamSupport is a complete helpdesk suite which targets B2B software industry for both SMBs and large enterprises. It also encourages teams, rather than individuals, to get resolve issues. It enables you to collaborate and communicate more efficiently, to streamline connections between all departments and it helps your business run like a single unit and that is why TeamSupport suggests we compare their platform to a staff exclusive Facebook version. Employees can address customer concers and offer support to one another. Some of its top features include: product and inventory tracking, ticket collision prevention, screen recordings, rights management, ticket queues etc.

Pricing: TeamSupport is available in SMB and enterprise pricing plans as follows: Support Desk  which costs $40/agent/month and Enterprise pack priced at $55/agent/month. These two plans are billed annually and each includes specific features.

Resolving customer problems and providing a great customer experience is a company’s top priority and having a good reputation is an essential key of sustaining your business. Therefore, picking the right platform can definitely help you achieve this goal.

Best Accounting Apps To Delight Efficient Business Owners

Accounting doesn’t need to be that difficult and bothersome if you are willing to try a cloud-based app and leave your spreadsheet app behind. Created solely for the purpose of helping you save time and increase productivity, an accounting software can be a smart investment for a small business. Fortunately, there are many options out there to choose from and most have some excellent features and provide user-friendly interfaces which can make accounting an enjoyable experience.

Here’s a roundup of our 5 best picks than you can try out because many of this accounting software offer free trials and decide afterward which solution works best for your small business. Give these a go and maybe you’ll find accounting enjoyable:

1. Xero

Xero is a cloud-based accounting software, which offers simple yet effective and time-saving tools designed to help small businesses regardless of industry manage financial activities.

Xero has a user-friendly dashboard that allows you to view your cashflow in real-time, it has a simple inventory management functionality that allows you to control your stock and last but not least it has an online invoicing tool that lets your customers to pay you faster.

Xero imports and categorizes all your latest bank transactions into its database links, which is an important features for those who don’t like bookkeeping. It can help you save time and make accounting easier by automating tasks and integrating with hundreds of third-party apps.

Even though it is available for both PC and Mac, this accounting solution is actually better suited for Mac users.


Xero provides three different pricing schemes as follows:  The Starter plan costs $9/ month for 5 invoices and quotas, 5 bills and 20 bank transactions reconciled, whereas the Standard plan costs $30/month and offers unlimited invoicing and reconciliation features and number of bills. The Premium plan is priced at $70/ month and offers enhanced features. Xero also comes with 24/7 email and live chat support and outbound phone assistance at no extra cost.

2. QuickBooks Online

QuickBooks Online is an ideal accounting platform for freelancers and small businesses. They can use it to simplify many accounting processes because this app handles accounting, billing, and invoicing, all synced into one simple dashboardfrom the same system where many users can check out in-depth reports of your business. Apart from an user-friendly interface, It includes a powerful set of features: it created trade, profits, billing and estimates invoice solutions, time tracking, inventory, contacts, sales history etc. QuickBooks Online provides automated online banking and banking data syncronizaton which you can use to view transaction details.

Pricing: For independent contractors, freelancers and self-employed Quickbooks charges $10/month. For businesses, there are three plans available: the Simple Startprices which starts at $15/month, the Essential plan which costs $30/month for the Essentials plan, and $50/ month for the Plus plan.


FreshBooks is an award-winning accounting software and it is used to streamline time tracking, expense tracking and client invoicing. It allows you to create custom branding and professional-looking invoices and manage them and recurring subscriptions almost instantly and collect online payments within the same system. It is a reliable and fast app, it has an easy-to-understand dashboard even for those who are not familiar with such apps. Other functionalities include: accounts reporting & taxes, availability of mobile apps and add-ons etc.

Pricing: FreshBooks offers three pricing schemes. The Lite plan  starts at $15/month for up to 5 active clients. The Plus plan costs $25/month for billing 50 active clients, and Premium plan priced at $50/ month allows billing for up to 500 clients.

Zoho Books

Zoho is an intuintive yet simple accounting software solution for small businesses to manage their financials and keep their cashflow going. Being integrated with other Zoho products represents an advantage, because it is similar to the other business apps in terms of smart looking and detail-oriented design and easy-to-use navigation tools. With Zoho Books, you can send professional invoices to customers, receive tax reporting, have access to cashflow statements, and so many other functionalities.

Pricing: Zoho Books has three pricing plans available: the Basic plan costs $9/organization/month, the Standard plan for $19/company/per month, and the Professional plan priced at $29/organization/per month.


Wave is a free and well-integrated accounting app and it makes a perfect option for small businesses of less than 10 employees and self-employed people who want a simple system to set up and use and not lose time working with overcomplicated bookkeeping tools. It combines accounting, invoices, you and receipt scanning into a compact package which allows you to always be informed about the status of your accounts. Along with effective reporting and navigable dashboards you are capable to analyze your business decisions by tracking expenses and payments and identify potential savings.

Pricing: This accounting software which includes invoicing and receipt scanning features are all free of charge.

If you don’t like bookkeeping it is alright, but you can do something about it and that is to try out an accounting software solution and see if it as helpful as we showed above.

UltiPro vs. ADP Workforce – Targeted Customers with Key Features

Nowadays with the growing plethora of different technologies, HR reps no longer spend so much of their time performing many different administrative tasks. Purchasing the best HR and payroll software for your business is vital to increasing your company’s productivity because it automates a variety of HR related activities. Therefore, you will be able to focus more on finding new talent and applying new strategies.

Therefore, we thought to show you an evaluation of two popular solutions ADP Workforce Now and UltiPro that might encourage you to try out the HR software which helps you to measure the feature and pricing aspects to address your company’s needs.


UltiPro is a product of Ultimte Software, which is an online provider of human capital management (HCM) applications. This software offers many tools such as: HR, compensation, payroll, talent management, time and labor management that globally connect employees to necessary data and resources to work more efficiently.

This cloud-based HCM software’s main focal point is on HR, talent, payroll and benefits which makes it the best choice for businesses that want to handle their workforce needs effectively.

UltiPro can be used to hire new staff, schedule and manage labor and time, manage compensation, receive insightful predictive and prescriptive worforce related analytics, reporting and business intelligence tools. As for payroll management, this platform is one of the most popular, practical and scalable payroll solutions existing today due to the fact that it offers complete control over payroll processing and is also capable to handle difficult payroll related tasks with ease and to provide real-time payroll results.

ADP Workforce

ADP Workforce is one of the most proeminent web-based HR providers in the market. It initially served as a payroll processing service provider but after a decade of existence, the company developed in terms on technology and started providing core HR capabilities in order to keep up with customers’ alternating demands and shifting market trends.

This app automates and streamlines all your HR and payroll processes into a single dashboard. ADP Workforce is easy to use and it provides real-time payroll calculations. It allows you to track all of your employees’ benefits, holidays and provides data-driven reports. The benefits administration feature provide a dashboard for all reporting statuses. In addition to HR capabilities and payroll processes, this platform also offers technology solutions such as: expenses management and filing of taxes, check printing,

Technical details:

  • Targeted customers:

The intended users are the same for both platforms:  SMBs as well as larger enterprises.

  • Device platforms:

Unlike UltiPro’s usage on mobile web only, ADP Workforce offers additional support on iOS and Android devices.

  • Key Features:

UltiPro and ADP Workforce both offer: custom reporting, benefits management, payroll integration,

Compared to ADP Workforce, UltiPro additionally provides: compliance management, employee scheduling and database, recruitment management. Unlike UltiPro, ADP Worforce includes: time and attendance tracking, document repository, project and expenses management.

  • Pricing plan:

These both HR and payroll software have quote-based prices which means you need to contact the company for the offering.


UltiPro offers a comprehensive set of HR and payroll solutions which lead to easier and more effective business processes. It delivers strategic HR functionality and was designed as an all-in-one solution whereas the ADP Worforce was meant to be a tool that deals with different functions separately. Some reviews rate ADP Workforce higher than the other, others describe UltiPro as the best choice for all sized businesses. It is up to you to take into consideration each of these two HR software’s features and benefits and decide which suits your company the most.

5 Places to Find Freelance WordPress Talent

Want to create your own website but you don’t know how? Leave it to the pros to help you, and by that we mean hire a freelance WordPress developer. But where to find them? Don’t worry, we got you covered because bellow we compiled a list of 5 resources to check out and after that you can decide which one fits your preferences and your type of project the best.

The price range depends on the complexity of your project, the developer’s experience and location. In order to avoid any risks, you should be careful when you select freelance developers because some state prices that are either too expensive or too convenient to be true. Do a little bit of research first by checking out similar projects listed on work boards and freelance platforms so that you know how much developers require for a specific job and try to look out for developers who quote cost effective values.


We might be a bit predictable because we start this list with the most obvious place you can find a WordPress freelance talent and that is the WordPress website itself. Some may not know that it is the official job board where a lot of positions are posted including design, development, theme customization, website migration etc. Advertising a job offer or removing a position on this job board is 100% free, all it requires is filling out some forms containing the job poster’s contact information as well as information about the company and job details. Once submitted, it will be reviewed by the moderators and available in up to 3 days. Being affiliated with guarantees that many people will be able to see your advertisement.

  1. is an online marketplace that provides services like logo, web, print and graphic design. Using a process named crowdsourcing, you get access to a virtual team of over 600,000 freelance graphic designers from all around the world. You can run a Design Contest which basically means you launch a project on this job board and expect WordPress skilled designers to pick it up. The average guideline receives between 50 and 100 design submissions and you can choose the one you think is the best. If you think the design you selected can be upgraded, you can leave a feedback before accepting the submission and paying the developer. Apart from the posting fee which is up to $79 depending on the project type, DesignCrowd sets a minimum project budget of $150 but this amount depends on the design type. Also, every project add-ons are charged by upgrade. Fees for posting and improvements are non-refundable but this website offers money back guarantee on refundable project budgets, in case you are unsatisfied with the design you were promised.

  1. Fiverr

Fiverr is a bit different as compared to other services we listed in this article because it allows freelance developers to fix or update an already existing website. As the name suggests “Fiverr”, you can buy and sell services for only $5 which means that your WordPress website will not be finished in one go by one designer and that is why most companies divide different aspects of their projects into multiple “gig extras” which allow developers to work on these individual tasks. These tasks are combined afterwards into a complete product. If you believe you have good organizational skills and if you take into account that it has a cost-effective value, Fiverr might be an extremely viable option for you.


WPHired is more of a job board rather than a market place and it’s where companies post new WordPress related positions such as: designers, developers, blogger content writers and SEO on a daily basis. Depending on the client’s availability and the company’s needs there are part time and full time positions, internships and temporary jobs. Companies can check out resumes and contact developers directly. It is free to publish a job for 7 days but if you want to continue to have it listed and highlighted for 30 days you need to pay $39.99. The Platinum Pack membership offers a quantity discount for $69.99 which allows 5 jobs postings listed and features for 90 days. All these jobs found on this platform are also advertised on social media as well.

  1. Guru

Guru is a freelancing marketplace with a global network of over 1.5 million freelancers from all fields of activity (design, development, IT, etc.) who are eager to make your creative, business or technical projects a success. Collaborate with new developers, create timelines, define milestones, and share documents using Work Room environment without ever leaving Posting a job to the website is free but if you want to advertise the position, it costs a $29.95. Choosing to feature your job advertisement usually increases the chance to receive bids by 50%. Guru offers you SafePay, a risk-free guarantee according to which you set up a pricing plan only after you are satisfied with and approve the finished product.

When you decide to publish a job on job boards and freelance marketplaces, remember to give detailed information about your project so that developers will know whether their skills are suitable for it without wasting your time by asking unnecessary questions. Be aware that reputation is important on these platforms and rating the quality of service is a system that works both ways, therefore don’t forget to be professional and polite regardless of circumstances.

Acuity Scheduling vs. Timetrade – Best Technical Details Comparison

In the consumer-driven economy of today, customers hold the power over companies in the way that customers have almost unlimited choices of where to buy the products or purchase the services they need. Thus, in order to live up to the highest standards of customer service satisfaction across industries, businesses all over the world need to step up their game. In order to avoid the hassle of manual scheduling and wasting time, companies can purchase an online appointment scheduling product which makes coordinating meetings and conference call easier and more effective.

What is Acuity Scheduling?

Acuity Scheduling is an easy-to-use online assistant specialized that saves businesses from the headache of appointment scheduling. This tool allows clients to check real-time availability and to book their own appointments as per they convenience.


  • Activity tracking and auto timezone adjustment

The activity is tracked through calendar coordination features which sync with Office 365, Outlook, Google Calendar, iCalendar. This function successfully removes scheduling mix-ups that usually occur. These calendars update and adjust automatically depending on the time zone.

  • Advance appointment booking

Clients can make single/multiple bookings or group appointments and pay for them using various online payment solutions such as PayPal, Stripe etc.

  • Personalized reminders

You can customize almost everything: from reminders, confirmations to follow-ups to match your company’s branding and provide a customized customer experience. You can integrate this functionality with other online services, such as: Zapier or Quickbooks for more scalability.

  • Multiple locations and staff; intake-forms for clients

With this function it is a lot easier to manage multiple locations and employees because clients can only see the calendar if you allow them to. Clients can be urged to answer your intake form questions for you to collect all the required information from them at one place and then you can decide which form to include on each booking.

  • Email and SMS notifications

Acuity keeps everything on track, and allows you to get a reminder through automated emails and text notifications whenever an appointment is created or when it is due.

What is Timetrade?

Timetrade is an effective online scheduling software for any business regardless of industry and size. Therefore if you are a professional individual or part of a global enterprise whose field of activity is banking, finance, retail, education or marketing, you can use this tool to improve customer engagement. Timetrade simplifies the appointed sales delivery process and provides customized services based on the type of business you have. It also helps transfer customers from social media to live conversation, thus allowing businesses to have personalized conversation with clients through various channels.


  • Omnichannel scheduling

Timetrade’s omnichannel scheduling experiences allow customers to easily plan their own appointments through different means such as: smartphones, web, text and customer-facing apps.

  • Appointment routing

Timetrade’s Concierge suite of fully customizable apps allows supervisors and employees to manage their customer flow in real time. It supports the ability to plan appointments for activities that rely on underlying resources rather than directly scheduling the resources.

The PurchasePath Appointments software lets you schedule phone and in-person conversations with customers via phone, email, the web, live communication, social media channels. It targets customer loyalty and satisfaction which can ultimately lead to improved sales and revenues.

  • Queue management

This scheduling solution also provides queue management functionality as a secure cloud solution which is more flexible as well as scalable.

  • Analytics

Timetrade’s analytics module provides insights and reporting that help businesses take action to maximize the success of their marketing campaigns and customer engagements.

  • On-demand customization

Timetrade offers on-demand customization, thus providing a great customer experience because it guarantees users that they get help from knowledgeable and professional staff.

  • Salesforce software integration

This function allows you to raise the number of accounts and close deals faster, to leverage investment on the online Salesforce platform through Scheduler for Salesforce. The calendar with all appointments can be shared on the social media platforms and embedded directly to the website for an easier and more streamlined booking experience. This generates more qualified leads which instantly get transferred to Salesforce.

Technical details:

1. Target audience

Acuity Scheduling is meant for small and medium businesses as well as for freelancers while Timetrade’s intended target are mainly big enterprises.

2. Device support

Even though both these schedule software are web-based solutions that can be used from anywhere, unlike Timetrade, Acuity Scheduling can be assessed using any device: Windows/Mac, Linux, smartphones, tablets and Windows Mobile with a browser and an internet connection.

3. Deployment and languages

Timetrade is also deployed in SaaS and Open API. As for languages, Timetrade includes more languages than Acuity: South Africa, Europe, Asia, Latin American, Middle-East etc.

Pricing scheme:

Acuity Scheduling provides pricing plans for small entrepreneurs, growing businesses and big enterprises. The basic solo pack is free of charge, while the Entrepreneur pack includes one calendar, a single person and one location for $15/month, the Business pack costs $25/month and allows up to 6 staff and locations and the Powerhouse Player plan is priced at $50/month which enables up to 36 employees and locations. The last two pricing schemes include additional features and text messaging.

Timetrade’s pricing plan is quote based for medium to large organizations which means it is only available if you request it from the company. There are other pricing plans which are already stated on the company’s website such as: the Individual Edition account which costs $49/year per user, Salesforce Scheduler which enables you to schedule meetings fully integrated with Salesforce and it is priced at $350/year per user; and last but not least there is the Business Edition account that costs between $149 and $300/year per user.

Best Reasons Your Small Business/Startup Should Move to Cloud-Based CRM

There has been a rising trend toward using cloud or SaaS (Software-as-a-Service) system in the past few years and cloud for CRM software is expected to overtake on-premises software in the coming years. Moving your business to the cloud comes with a series of benefits such as: cost savings, better accessibility, data security, etc. which are an ideal solution for small businesses.

You are not sure if moving your business to cloud is right for you or do you want to understand the concept of cloud for CRM a little better? Rest assured, because we are here to guide you by showing you what cloud-based CRM is, why small businesses should try it out and what tools to check out if you want to start.

What is Cloud for CRM?

  • CRM stands for “customer relationship management” and describes the relationship between a company and its customers in terms of sales, marketing and other services that require interaction. It’s basically a business strategy that helps companies track and manage communications through different channels.

Cloud-based CRM refers to any CRM structure where all CRM software and tools along with the company’s own customer data are located in the cloud. As opposed to the on premises software which runs on computers within the physical confines of a company, cloud-based CRM allows businesses to access data from any device, anywhere. It is the ideal technology for small businesses and startups due to the fact that it removes some elements such as: expensive hardware, licensing fees and the cost of IT personnel.

6 Reasons why small businesses and startups should invest in cloud-based CRM

Typically, small businesses and startups are very straightforward when it comes to selecting software, which is why they all want it to have an affordable price, to be accessible anywhere, day-and-night, to be user-friendly and easy to set up and maintain and fulfill their specific needs. With this being mentioned, here are the most important and clear 6 reasons SMB and startups should invest in a cloud for CRM:

  1. Simple implementation

In the cloud, you don’t have to worry about installing or updating your CRM software because it is already configured on the vendor’s servers and upgrading is handled by the service provider. Therefore, you can enjoy the latest version of the software and avoid server and maintenance costs, long installation and complicated software upkeep process. Setting up an account is easy and all you need is the log in access codes provided, a good internet connection and a device of your choice. On top of that, providers of CRM software in the cloud offer various self-service tools for those who may encounter issues during setup.

  1. Round-the-clock accessibility

What if you have to make urgent sales calls, adjust sales proposals, or find a contact’s details when you are outside the office or outside working hours? Cloud-based CRM gives you access to your business data from anywhere – at home, on public transportation, in a café place, 24/7 and on any internet-connected device – be it a smartphone, a laptop, PC or a tablet. Management and employees can access the centralized database even outside of regular business hours which is very useful for small businesses.

  1. Upfront cost savings

Another advantage is that this business-enhancing product is affordable because many small businesses are more likely to pay regular installments rather than invest a lot of money in a one-off purchase.

Cloud CRM operates on a pay-as-you-go subscription model which reduces risks but it still requires a minimal upfront cost. There are no hidden costs like the cost of additional hardware or licenses fees for on-premises platforms. This minimal upfront is paying a set monthly charge for a cloud CRM package. This system allows budget flexibility because you can save money if you commit to an annual plan but if you are not willing, you can stick to the monthly plan option.

  1. High vendor-backed security levels

Security has always been a serious concern for everyone that uses internet-based data storage systems for storing critical data and past outage incidents have made businesses wary of adopting this method. CRM vendors are aware of this security issue and that is why most provide automatic data back-up policies and have clear data recovery plans in case breaches happen. Individual users of cloud-based systems have the possibility to improve the security of their data by using more complex authentication processes and strong passwords. Protecting confidential information this way becomes even more relevant as GDPR comes into effect on 25 May 2018.

However, for small businesses, the cost savings that come with storing the data online outweighs the security concerns.

  1. Operational flexibility and reliability

Cloud-based CRM software is extremely reliable because all components of the cloud for CRM are backed up which means each part has multiples replicas in the cloud. So, in case some parts fails, it will be replaced while the system remains operational.

Cloud-based CRM is flexible in the way that it can meet the unique and most immediate business needs of startups and small businesses. At first, the needs of small businesses and startups were basic, but companies grow and their needs change as well. New relevant features are required Let us assume that more capacity, new add-ons and more advanced modules are among the changes. In this case, new features and modules can be implemented to your cloud for CRM almost instantly to fulfill your latest needs. The user should select a product that offers additional features and advanced modules to show that the software is more innovative and overall better.

  1. Enhanced compatibility via strategic integrations

Stand-alone products are no longer effective in today’s tech world that demands strategic integration flexibility. In a small enterprise environment, information exchange between existing technologies is crucial. This is why CRM’s compatibility with other products and services is important for ensuring a seamless data flow between apps. Cloud-based CRM can be integrated with other apps or software such as: e-mail, social media management, marketing and productivity tools, Office products. This compatibility makes Cloud for CRM more effective and suitable for small businesses.

Top 3 Cloud CRM vendors to help you form an opinion

Investing in modern technology such as CRM software means bigger ROI(return of investment) and business development, so to help you start your own research, we’ve came up with three examples of cloud-based CRM vendors from 2018.

  • Salesforce Sales Cloud

Salesforce Sales Cloud is an all-in-one cloud-based CRM option that offers services related mainly to sales and marketing. Some of the most important features contain: contact management, lead scoring, sales forecasting and sales collaboration.

Salesforce’s contact management system not only allow you to book addresses, but also store phone numbers and other contact details and important data to give you a 360-degree perspective of every customer. The lead scoring feature puts emphasis on the highest impact leads. Sales teams can manage sales cycles forecasting in real time by using the sales forecasting functionality. As for the sales collaboration tool, the enterprise’s built-in social network tool called Chatter enables sales rep and marketing professionals to collaborate with the team. It starts at $25.00/month per user.

  • Zoho CRM

Zoho CRM is a free service for up to 10 users, which offers all the core functionalities a SMB needs, allowing businesses to gather client data into a single system. Some of the key features are: sales force automation, marketing automation, social CRM, analytics etc. Using the sales force automation tool, your sales team can set it to automatically manage tasks, prospects and business opportunities. Marketing automation lets you plan and evaluate performance and productiveness of the marketing activities. Zoho can function as a social platform so you can automatically link contacts to their social media accounts and check out for their updates and latest interactions. For over 11 people, it starts at $12.00/month per user.

  • HubSpot CRM

HubSpot CRM is another free product that offers the basic CRM functionalities for managing, tracking, and organizing contacts or potential sales. It provides businesses with a holistic overview of their sales funnel on its visual dashboard and it can track performance against sales quotas. HubSpot contains a variety of features such as: e-mail notifications and templates, in-app calling and call tracking, meetings, document tracking. It tracks all emails made about the deals and scheduled appointment dates, presentations and contracts sent out and enables you to customize these sales emails. You can take and record calls directly from your browser through the in-app calling function. It allows you to sync your Google Calendar or Office 365 to HubSpot for scheduling meetings and checking out availability. This tool is completely free for unlimited users (add up to 1 million contacts and enterprises).