YouTube has made some controversial changes this past couple of months. The biggest one being the “ad apocalypse” where YouTube started demonetizing videos left and right. In fact, the change to how ads work made many top YouTubers quit creating content and even switch platforms to Vimeo and Twitch.
However, it doesn’t seem like YouTube is going to stop changing how the platform works since new reports are showing that YouTube is changing what appears in every user’s subscriber feed.
YouTube Changes Subscriber Feed Content
The official Twitter account for YouTube (@TeamYouTube) announced that videos which appear in subscription feed are not posted chronically anymore. The subscriber feed was the only thing that YouTube didn’t touch, and content creators are outraged about this new change.
“Just to clarify. We are currently experimenting with how to show content in the subs feed. We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first.”
YouTube is apparently developing a special algorithm that is supposedly going to tell what types of videos people like to see. The main purpose of this algorithm is to help YouTube provide advertisers with more “kid-friendly” content and to help grow viewing hours.
The downside of about this is that people don’t like the idea of YouTube deciding what they want to see or not. The “Recommended” and “Trending” pages are already filled with weird videos from channels such as Buzzfeed and different channels that YouTube is trying to help grow.
The new subscriber feed change is going to heavily impact how many views content creators get, especially newer ones. Let’s hope YouTube sees that the community is outraged and decided to bring the subscriber feed back to how it initially was.