Advertising on social media can be one of the most profitable moves you ever make for either your website, your business or whatever other endeavor you currently got going on. The reasons for this is because social media is a hub where absolutely any demographic can be found and catered to. There is currently no other platform that gives developers, vendors and service providers that much creative freedom and space for innovation in terms of the kind of people they are able to attract through their campaigns. However, many people think that advertising on social media is very easy.
Creating a Facebook account and posting on behalf of the firm you represent or your own website isn’t hard at all. Getting people to actually pay attention to you is another story and that’s what determines whether or not your campaign is successful or not. In order to get you prepared for proper social media advertisement, we are going to take you through the main things that you need to know about it.
Aim at a precise target audience
One of the biggest mistakes that people make on social media when they are trying to advertise is that they make it to general and it lacks any kind of depth or focus. If you try to make a post targeted at everyone, you won’t find much success in terms of feedback and reception. However, if you target that post at a specific group, you will find that you are raking in tons more views/likes/shares or whatever “currency” is used on the social media platform of your choice. If you’re trying to sell a minivan, you are going to have a lot more business if you target it at soccer moms on Facebook rather than just saying “hey everyone, check out this van”.
Make a memorable video ad
Video ads can be tricky to pull off because today’s consumers hate ads. It might have never been any different before but now they have tools like AdBlocker which makes your job a lot harder. Aside from that, people that don’t block ads just prefer to keep the video silent as well, meaning that you need to step up your game in terms of ad delivery.
It can be highly beneficial to work around creating a great ad which can convey the message even if the sound is off, since a very large portion of people watching ads do so without sound. Additionally, making an ad too long will turn consumers off to the idea. Make sure you keep them as short as possible, while still presenting your point properly.
Don’t settle for one platform
Another big mistake that people make is settling for just one platform. You can’t just settle on being a company or website that advertises through Facebook or through Twitter. Make accounts for all the popular platforms and take them all by storms. The more exposure you have, the better. People don’t use only one social media platform and seeing you on multiple platforms will help people gain a deeper understanding of your brand.