The affection the people of India and Pakistan have for cricket is notorious worldwide, therefore there is no surprise as to the popularity of the ICC Championship.
If you are a company dedicated to technology and gadgets, the only question that remains is how to use this opportunity to promote your newest gadget. The OnePlus company presented the OnePlus 5 device in India, two days after the global event of the device’s release, scheduled for June 20th.
The marketing strategy of the Chinese corporation was to use a Tv Ad campaign to promote the new device. They used previous campaigns in which the Indian star Amitabh Bachchan stared.
The massive ad campaign was not only featured on Tv, the new device was also massively promoted on social media platforms such as twitter.
This massive campaign shows that the company is very interested in the Indian market and therefore, in their campaigns many famous Indian stars appear: Amitabh Bachchan, Rajiv Makni, Sushant Sigh Rajput, Vir Das and Sabyasachi Mukherjee. These famous people include actors, tech reviewers, comedian and fashion designers. These names suggest that the costs of the campaign very massive, but that did not stop de OnePlus company.
One can only wonder if this massive campaign to promote the OnePlus 5 will affect users in terms of future product prices.