Remember back in 2014 when Nokia teamed up with Microsoft and launched the Lumia series, well it looks like the company is about to take market by storm once again. Back when the two major tech manufacturers teamed up, fans got excited and bought the rather expensive product but only to find out that it wasn’t what they were promised. Microsoft received some backlash because of that and sold the rights to Nokia phones over to HMD for the whopping price of $350 million.
During CES 2017, the Finnish company unveiled Nokia 6. The smartphone has been designed with only two purposes in mind, to clear Nokia’s tainted name and to create an affordable Android device. Nokia 6 features an average sized 5.5 inch 1080p display that’s powered by Qualcomm’s Snapdragon 430 CPU which is paired with 4GB of RAM. The camera department isn’t something to be overlooked because the smartphone ships with a 16MP main camera and a 8MP secondary one.
Worth mentioning is that the smartphone will only be launched in China, the reasoning behind this is because according to recent reports there are over 550 million smartphone users in China. That’s almost double the population of US. It won’t be easy for Nokia to compete on the Chinese tech market because it’s filled with fierce competition such as Vivo, Xiaomi, OnePlus and Huawei.
As previously mentioned, this smartphone is designed to fit the mid-budget category and it’s going to be priced accordingly. HMD actually announced that it will be priced at 1,700 Yuan which is the equivalent of $245. Considering the fiasco caused by Nokia’s Lumia series, the company has to create a smart marketing campaign in order to persuade customers to give Nokia phones another chance.