No Man’s Sky release caused a lot of controversy in the gaming world, mostly because the game developers didn’t deliver on what they promised. When Sean Murray, the main developer behind the game, started advertising the game he teased fans with incredible game footage and multiplayer features but when players bought the game they realized that what Sean Murray promised wasn’t there.
The game received a lot of hate because and it reached to the point that some customers even went to the extent of pursuing legal actions for false advertising. The Advertising Standards Authority received 23 different complaints about No Man’s Sky marketing campaign. Hello Games, the developer team behind No Man’s Sky was accused of misleading customers in order to make their game more appealing and increase their sales percentages.
After a thorough investigation, the Advertising Standards Authority ruled in favor of Hello Games. Players were upset because their game didn’t look similar at all with the one Hello Games promoted using screenshots and in-game footage on their official Steam page. The reason why the ASA ruled in Hello Games’ favor is because the game is procedurally generated and its content is not created by developers. What this means is that the content generation depends solely on the player’s computer power and that there’s no way for two different players to have the same game experience.
Another complaint the ASA had to look over was the difference between the warping speed presented in the trailer and the game itself. The trailer for No Man’s Sky clearly showcased the spaceship while moving at a very fast speed, but in the game the warping speed is not even closed to the one showcased in the trailer. In their defense, Hello Games claimed that the warping speed is influenced by the complexity of the destination system and on the player’s computer specs.
Now that Hello Games cleared their name, they claimed that they intend to bring all the promised features and to prove that they recently launched the “Foundation Update”. This is the first patch to be released for No Man’s Sky and it’s meant to give players a taste of what’s to come.