The management of Instagram has announced that the application has exceeded one billion users. The social network for sharing photos and short videos has thus become the fourth Facebook-owned brand to exceed 1 billion, after Facebook, Whatsapp, and Messenger itself.
The last known figures to date on user numbers in Instagram were from September 2017, when the company reported that it had reached 800 million. Less than a year later they have managed to add up to 200 million to achieve this new benchmark.
The co-founder and CEO of Instagram, Kevin Systrom, has taken his chest out after making the figure public, saying that for the company “it is a great achievement” he has already explained that “since its launch in 2010, we have seen with amazement how this community has grown.”
Instagram keeps on gaining members while the other social networks seem to stagnate
At a time when the use of social networks appears to have stagnated as it is the trend shown by Facebook, Twitter or Snapchat figures, Instagram continues to grow and gain in popularity worldwide thanks in large part to the support of celebrities from fashion, film or sports.
Coinciding with this announcement Systrom has announced the launch of the IGTV platform, which will have a separate application for mobile phones, which will be its great future bet.
IGTV or Instagram TV consists of allowing, like Youtube, to incorporate long videos. The manager explained that this service would facilitate that “anyone can be the creator, download their own IGTV videos in the application or on the web to launch their own channel.”
Instagram, who is now owned by Facebook, has emerged on the social network’s market in 2010, and in 2012 the network counted 100 million users.
The success of the network drawn the attention of Facebook which bought Instagram in April 2012 for about $1 billion.