We have a massive amount of information that’s clogging the digital world daily and a very fast pace. There are millions and millions of articles, reviews, videos, stories, ads, and more, all over the place online, and on social media and we know that things tend to get a bit confusing sometimes for the audience with so much information bombarding people from all over. Statistics claim that people can generate about 500 million tweets each day and there are about 5 billion users on YouTube watching videos.
In order to be able to stand out and attract your target audience, Digital Marketers need a creative way to represent the information. This is where infographics step into the picture. Humans can visualize things, and thankfully, we’re able to take information and feel it with all of our senses, but certainly vision is the most important of them all. This is because graphically represented data reportedly stays within the human brain for more extended periods of time. When you mix information with captivating images and videos, the audience becomes more engaged. This form of representing data is called infographic, and we’ll highlight the best advantages it can bring to your target audience.
Grabbing the attention of the target audience for longer
50% of the human brain is dedicated to various visual functionalities. We process visuals much faster compared to text, and about 90% of visual data remains in the human brain for longer. This is the main reason for which people will definitely be more attracted to an infographic rather than a plain wall of text.
Increasing brand awareness
According to intensive research, visual data is more memorable and striking for the viewer than text info. Infographics can carve your brand into the audience’s mind. This means that a high-quality infographic such as the ones as Hubshout can help you penetrate the niche industry that you’re craving recognition from.
Enhancing the number of subscribers and followers
Social media pages that use infographics in order to educate their audience with the most concise and unambiguous data about their services, products, culture and more will attract the highest interest from users. It has already been proven that digital marketing campaigns which use infographics are likely to get a higher number of followers.
Highlighting vast expertise
Infographics with accurate data and interesting insights will make everything easier to understand and remember. In order to achieve this, there’s a stringent need for compiling and collecting relevant data, writing text and representing everything in the most effective visual display. But when the end result is here, infographics will make even the most challenging topic easy to understand and this will only highlight the expertise and high authority in your niche, triggering attention, trust, and respect from the target audience.
Digital Marketing has been here for a while, and in order to remain successful, it’s best to ride the waves of useful tools that it produces, and infographics are some of them.